• Change & Growth Begins With Mental Fitness

    The 48 HR Breakthrough™

    2 Days To Clear The Path To Your Six-Figure Leap
    ~Six-Figure Thinking Happens Before The Leap~

    This 2-day intensive is our flagship event.

    For more than a decade, the 48 has been responsible for catapulting business leaders & visionaries to greater success.

    We believe so much in the profound impact this workshop has on clients, that made it an integral piece of Soleful Marketing & Business Foundations.

    • Belief determines reality - Believe outside the box.
    • Uncover thinking patterns holding you back and disappear them
    • Open doors to leap through.
    • Build solid strategy to confidently implement.
    • Disappear the roadblocks in your business.
    • Experience the power of Equine-Assisted Coaching. (No riding; all work is done on the ground.)
    • Clear a path to the revenue and freedom you desire - Get unstuck
    To learn more about The 48 HR Breakthrough™ and what it can do for you and your business - click here and contact Coach Lora.
  • “Go! The 48 Hour Breakthrough™ will exceed every expectation you have going in. You will get so much more out of the 2 days than you ever imagined. The cost is nothing compared to the value you’ll receive. It’s incredible. Just go!”

    Nathan Berberia, D.C.

    Owner , The Source Specific Springfield, Missouri

    "This whole program has revealed how valuable what I do is. And it much easier to talk to people about my business and what I do AND revenue has definitely gone up!

    I know what to charge for my services and I have added two new revenue streams. If you already have a business or are thinking about starting one, you should absolutely enlist in this program. It is amazing. It will help you understand what it is you have to offer the world, get it fashioned into something that sells, and help you market your services. We started as a very small operation and are now bursting at the seams of a 10,000 square foot facility. Lora and her team have been a key part of our growth. We took a multiple 6-figure leap.

    If you want a head start towards success, do this!"

    Misti Fry, M.S., CPDT Owner, MVP Canine Life Coach
    Springfield, MO

  • Branding, Niche, & Profitable Networking Module

    Get clear on who you are, who you serve (really), and the experience you promise to deliver.

    Branding - Your Uniqueness

    (and it's more than having horses)

    Your Brand Is More Than Your Logo!

    In this module, we explore your passion and vision for your business by developing your Brand with Branding With Archetypes® - what makes you tick, and how you authentically express yourself through your work. We'll help you identify your unique brilliance, then use this as a powerful catalyst for focusing your gifts and talents.

    • Branding Sessions to Establish Your Brand Experience
    • Branding with Archetypes Assessment + Bonus Beautiful Training Card Set
    • PLUS Bonus Touch Points Marketing Take Action Session!
    • Capture the spirit, personality and passion of your business into an authentic brand promise to use in all marketing.​
    • Build your logo and other visual marketing materials congruent with your brand.

    The DNA Of Your Ideal Niche - Attract Your Ideal Clients

    (and stop chasing them)

    Discover Your Ideal Potential Clients

    In this training, you'll use your newfound insight to help you identify your Niche - those people you'd like most to serve, who will appreciate you and benefit from what you have to offer.

    • Gain insight into what makes your ideal clients tick.
    • Discover the profound impact your service has in key areas of their lives.
    • Start attracting new clients with clarity and confidence.
    • You'll learn to create soul-inspired messages that speak to your "tribe".

    Profitable Networking - Network Like A Pro!

    Stop collecting business cards and turn them into cash!

    In this training, you'll gain clarity about which groups are best for your business and how to network productively instead of being a collector of business cards.

    • Develop your Signature System to nurture leads.
    • Learn what networking is REALLY 
    • Learn to leverage your time.  
    • Make connections to broaden your contact sphere. 
    • Become THE GO TO EXPERT in your community.
    • Stop wasting time at networking events and start building a list of followers.
    • Get referrals flowing
  • Praise for Branding With Archetypes

    The Branding work made very clear to me who I am in my business. It connected me with my business model. So now, it’s me doing the work I love. I’m not just going through the steps someone else laid out. Branding With Archetypes connected me at an instinctive level with my vision and goals. Now I know how to brand my business and talk about what I do so that my work is wholly me and wholly original.

    Kaori Toshira, Mental Health Professional, Eagala Certified, Illinois

  • Packaging, Process, and Systems Module

    In this module we train you to rethink the way you offer your products and/or services and the way you deliver them. Develop your unique step wise process for each of your programs, one that makes life simpler and keeps you out of overwhelm.

    Packages - Results based programs and offers are easier to market and fill

    Learn to Craft Service Offerings Your Clients Will Love

    Re-energize offers with packages that are client attractive, highly appealing and practically sell themselves.

    • Create content you can deliver in groups, workshops, as a VIP Day, over the phone or with horses.  
    • Shift out of the trading time for dollars model and into the mindset of owning your value  
    • Stop overloading packages, saving tons of time and energy. 
    • Trim the number of days worked each month, freeing your time and increasing happiness.    
    • Confidently talk about packages using results-based words. Language matters!

    Signature System - your unique process

    Let's Build "An Experience" for Your Clients

    Do you feel like you start from scratch with every new client? Do you feel exhausted keeping track of what you've delivered and what's next? We can fix that! In this training you will:

    • Identify your marketable products / services. 
    • Transform that “thing you do” into an exciting Signature System that is easy to market and enroll new clients.  
    • Position yourself as a valued expert in the eyes of your ideal clients. 
    • Create new programs or offers that align with each other – keeping it easy and simple to retain clients.  
    • Develop a signature line of programs, products, or services, unique to you, that you can become known for and deliver over and over again. 
    You are already sitting on content waiting to be fleshed out and packaged into a marketable program.
  • What Soleful Marketing Foundations Alumni Have To Say...

    Because of this programI feel excited now about my business, not burdened. And I notice I am hopeful about the future of my work and my ability to see it through.

    Brenda Becker, M.A., LMFT , Eagala Certified- Redding, California

  • Empowered Pricing & Money Conversations Module

    For many, figuring out what to charge and how to ask for the sale is the hardest aspect of bing in business. Good news! This module offers you a different approach that aligns with your values and is easy as saying, "pass the butter, please."

    Empowered Pricing

    Easily solve the problem of what to charge.

    Stand in the truth of your value & transform doubt about what to charge for your programs, products or packages into authentic confidence.

    • Create your personalized pricing paradigm to gain unshakable confidence and belief in charging higher fees.  
    • Quickly determine what to charge to create value, without over-delivering or creating overwhelm.  
    • Create authentic and respectful boundaries to avoid over-delivering, undercharging or late client payments.  
    • Avoid making common pricing mistakes that can cost you big bucks. 
    • Easily create massive social proof that your fees are worth every penny.

    Empowered Sales Conversations

    Find Flow, Cash Flow, and Freedom In Your Equine Assisted Business.

    Confident Money And Enrollment Conversations are a must!

    There is a method to holding a sales conversation that flows easily and once mastered, leaves you looking forward to the next one!

    Learn to do this confidently and comfortably so your potential client is ready to write a check because they see the value of what you are bringing to the table.

    Coach Lora shares a decade of experience as a sales manager to guide you through this process.

  • Feedback from Another Soleful Marketing Alumni...

    The training I’ve received has markedly increased my productivity. I now have one to two full days per week available to focus on my business because of the reorganizational skill I gained.

    Has Soleful Marketing Foundations helped me gain new clients? Yes!

    The strategies I learned have helped me sign new clients. Now I am focused on building a great experience for them, beginning to end.

    Anne Porteous - Eagala Certified, Ontario, Canada

  • Advanced Implementation Training / Turn Up The Cash Flow Module

    In Advanced Implementation Training (AIT) we build on what you've learned, put the finishing touches on your presentation, help you spread the word about "that thing you do, and level out cash flow."

    Polish. Support. Growth.

    AIT provides you with insight & personal support

    We're here to hold your hand, look at the aspects of your business that need attention NOW, and help you polish your promoting efforts so that you are representing your business well.


    Focus On Offers

    • What are you offering?
    • Applying your packaging and pricing.
    • Turn up the cash flow
    • Writing proposals (offered as a separate VIP session)
    • How to get in front of decision makers, the process of the proposal

    Focus On Creating

    • Staying True To Brand
    • Back everything into your branding
    • Using Signature Systems to leverage your time 
    • Constructing new offers

    Focus On Visibility

    • How are you promoting and marketing?
    • Your marketing flow of traffic - is it all in one direction?
    • Round Table Discussions with Horses to reach decision makers (great for corporate sector work)
    • Profitable Public Demos to showcase the horses 
    • Where are you marketing?
    • Finding Referral Partners
    • Let's talk social media!

    Plus This Bonus


    Get a private session to polish your marketing, and make sure that everything you do is true to your brand. The focus is on execution and showing your clients "the real you" and why you're a great fit.

  • Praise for The 48 HR Breakthrough

    “I have had numerous mentors and utilized many coaching programs over the years, but I have never encountered anything like The 48 Hour Breakthrough™. That stands alone.”

    Jim Hinkley

    President & Founder, Environmental Business Solutions, Inc. - Oregon

  • Mission / Vision / Values Leader Lab

    Your North Star is found in this intensive working lab with our Organization Development expert!

    William has taught this subject matter on the collegiate level and is ready to roll up his sleeves to help you set your North Star guiding the direction and decisions in your business.


    What do you aspire to with your business?

    Find your bearing so all movement is in alignment.

    Set the course for the horizon you see in your mind's eye.

    Get expert guidance in establishing this guiding element in business.


    Gain clarity in guiding your business forward.

    Bringing horses and humans together can be a mission in itself!

    Get clear on the purpose and goals of your Equine Assisted Business.

    A thoughtful Mission Statement gives clarity to your process in achieving the vision.


    Keep your work centered around what your organization values most.

    Establish values that stay front and center in the journey of your business.

    These give you a litmus test of sorts to back business decisions into.

  • Wondering If Soleful Marketing & Business Foundations Is Right For You?

    Let's Talk!

    Schedule A Call With Coach Lora Today.

  • Client Feedback for Soleful Marketing Foundations

    "I'm clear on the value the horses and I bring to the work now and see possibility now instead of obstacles.

    This program makes pricing and sales conversations simple! I took over a six-figure jump within the first 90 days and regained over 10 hours in my work week to spend more time with friends and family- we have been travelling more."

    Liz Letson, M.S., LPCC
    E3A Advanced Certified, Eagala and OK Corral Series Certified
    Founder, Eagle Vista Ranch and Wellness Center